Strength 
Training for 
Fundraisers

10. I'd focus on the major motivations that attracted our donors to our cause in the first place

Most organizations have access to several motivations. Often these are quite different from each other and from those that can be accessed by other organizations. After I had identified all of the main motivations that apply in my organization, I'd make sure everyone else knows about them too. Then I'd build strategies addressing these motivations and blend them into our future communications.