Strength 
Training for 
Fundraisers

12. I'd offer donors and other supporters the chance to choose when and how often they hear from us and what they might want to hear about

Which do you think would work best? If we send our donors what we want them to have, or what they are willing and happy, or at least prepared, to receive? It's the 90-degree shift again. Donors are always more responsive if what we send them is what they want to receive. We'd aspire to only send donors what interests them 
and what they're most likely to respond to.