12 tips to help you flex your fundraising muscle and build (or rebuild) an effective development office from the ground up.

By Ken Burnett

Our approach to fundraising communication would be driven by what interests and involves our donors. Giving donors choices is a perfect example of the 90-degree shift. Having made our organization and its offerings as interesting, appropriate and involving as possible, I'd be confident that donors would safely, reliably choose for themselves the level of closeness and the content that would most suit their interests in and capacities for involvement with our cause.