12 tips to help you flex your fundraising muscle and build (or rebuild) an effective development office from the ground up.

By Ken Burnett

When this strategy starts to work, I'd try introducing other choices for our donors, so they can in effect choose their own personal communications programs. I know the technology that makes this possible is getting better and cheaper all the time. And I know donors give much more regularly and more happily if they feel their wishes are taken into account. So this is another area where we'd be able to be 15 minutes ahead.