12 tips to help you flex your fundraising muscle and build (or rebuild) an effective development office from the ground up.

By Ken Burnett

Then with this and all the other learnings I've gathered from the points in this list I'd structure a fundraising strategy that employs the best of current techniques and practices, focusing on fundraising that motivates rather than discourages my donors.

(This "Top Tips" list is an extract from "The Zen of Fundraising" by Ken Burnett, published by Jossey-Bass. Find the expanded version of this article and scores of other great fundraising-related articles on the SOFII website. Or look for three more tips in the May 10 edition of FS' daily e-letter, Today in Fundraising.) FS