Strength 
Training for 
Fundraisers

2. I'd teach my colleagues in fundraising to make the 90-degree shift and aspire to be 15 minutes ahead

These two fundamental attitudes underpin the best approach to donor development. The first, making the 90-degree shift, involves putting myself firmly but clearly in the donors' shoes, seeing everything our organization does through our donors' eyes. It sounds uncomfortable and it's not easy, but nothing else comes close in helping us build mutually beneficial relationships with our donors. Imagine — instead of giving donors what we want them to have, when we make the 90-degree shift we can be sure to offer them only what they want to receive.