Strength 
Training for 
Fundraisers

I'd get all of our fundraisers used to saying thank you and welcome promptly and properly. Ours would be a nice place to be and to be in contact with.

4. I'd be very choosy

Fundraisers almost never have unlimited resources, so of necessity we have to be choosy. Nowadays, we need to be very selective in where we focus our attentions. So I'd concentrate our resources very finely. We can't build relationships with everyone, so we'd focus our energies and resources on those who really count. Remember, real donors are rare creatures. A real donor is someone who has shown a propensity to support your cause over time. People who have given just once, in my definition, are responders — not yet donors.