The whitepaper "Twitter Jump Start" by social-media marketing consultant John Haydon is a great guide for small nonprofits looking to use Twitter to engage their audiences and increase online donations.
It provides clear steps for how organizations can get started using Twitter, complete with screen shots of the Twitter sign-up page and friend search page; tips for creating a profile that stands out and creating a custom Twitter background; 10 tips to increase online donations using Twitter; a "Twictionary" with definitions for Twitter terms; and survey results of 257 nonprofits using Twitter.
14 Reasons to Use Twitter, and More Tips
The whitepaper "Twitter Jump Start" by social-media marketing consultant John Haydon is a great guide for small nonprofits looking to use Twitter to engage their audiences and increase online donations.
It provides clear steps for how organizations can get started using Twitter, complete with screen shots of the Twitter sign-up page and friend search page; tips for creating a profile that stands out and creating a custom Twitter background; 10 tips to increase online donations using Twitter; a "Twictionary" with definitions for Twitter terms; and survey results of 257 nonprofits using Twitter.