15 Books That Could Change Your Life — What's Yours?

10) "Content Rules" by Ann Handley and C.C. Chapman. Handley and Chapman's book is nonprofit social-media superstar Beth Kanter’s pick for a game-changing guide to using content to advance your mission without exhausting your team.

11) "Marketing Management" by Philip Kotler and Kevin Keller. This book radically changed my perspective on marketing from serving a support function to an interconnected system of actions — from research to measurement — embedded in every program from the earliest planning on.

Building movements and communities
12) "Stewardship: Choosing Service Over Self-Interest" by Peter Block. "Stewardship" shaped fundraiser Gayle Gifford’s perspective on her relationship to the organizations she works with and community/organization building overall: leadership as stewardship.