1.5 Million People Make Positive Changes By Taking Advantage of the Content, Tools and its Active, Health-Minded Community

Developed by Demand Media, Inc., the leader in distributed social media, and the Lance Armstrong Foundation (LAF), LIVESTRONG.COM hosts a unique combination of original, expert-produced content, interactive Web 2.0 tools and an active community of 1.5 million registered users that has enabled it to emerge as a key player in the online health space. As LIVESTRONG.COM reaches its one-year anniversary, the site has more than 4.2 million unique monthly visitors interested in improving their lives.