1.5 Million People Make Positive Changes By Taking Advantage of the Content, Tools and its Active, Health-Minded Community

“We have always felt that social media is a transformative force in today’s culture with the ability to impact people both in the online and offline world. The fact that so many people have had their lives changed for the better with LIVESTRONG.COM is a testament to the vision our team shares with Lance Armstrong, and the more than a million people committed to living an active, healthy life who power the site,” said Richard Rosenblatt, Demand Media’s co-founder, chairman and CEO. “The community continues to be the destination’s single most valuable asset; and combined with our award-winning platform, quality applications and expert content, users can truly leverage this new approach to healthy living.”