15 Mistakes That Have Already Been Made for You
You can go ahead and make them again, or you can take heed here and avoid them.
Mistake 3
Letting brand dictate fundraising messages instead of mandating that brand reinforce fundraising messages.
Mistake 4
Being seduced by a consultant who claims to be able to acquire “higher value donors” and ending up getting too few donors to sustain your organization. The lesson is you need a program that acquires those higher value donors plus all the other donors.
- Companies:
- Russ Reid
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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