15 Mobile Fundraising and Mobile Marketing Takeaways

The first mobile fundraising campaign of note was the United Way's text-to-give campaign aired as a commercial during the Super Bowl in response to the 2007 tsunami in Asia. That commercial spot "raised about $10,000 in 10 seconds" via text, said Jenifer Snyder, executive director of the mGive Foundation, at the 2011 Nonprofit Mobile Day held in Washington, D.C. Ever since, fundraisers have been enamored with the potential of the mobile channel, even more so after the response to the Haiti relief efforts.