15 Mobile Fundraising and Mobile Marketing Takeaways

During her session — "Mobile Giving or Mobile Marketing — or Both?" — Snyder and co-presenters Doug Stovall, senior vice president of sales and client services at Hipcricket; Christian Zimmern, vice president at the Mobile Giving Foundation; and moderator John Styers, vice president of corporate strategy and industry relations at 3Cinteractive, had a rapid-fire discussion about mobile giving and mobile marketing. Here are some key takeaways from that discussion.