15 Mobile Fundraising and Mobile Marketing Takeaways

Christian Zimmern

• "The expectations are high from Haiti, but hardly anyone can replicate that. Someone said nine out of 10 times that won't happen. No, it's more like 999 times out of 1,000 that won't happen."
• "How do we get a donation on someone's phone, and how do you market that to your constituency? How can we drive donations to mobile? What we see is, from a fundraising perspective, the results are fairly small. Key to successes for mobile giving has been the ease of use. Ten years ago there were hardly any SMS. Now it's huge, and it will not go away anytime soon as a marketing tool. SMS will be here for a long time. It's here to stay. How do we integrate the new technologies to interact with SMS?"
• "The Clinton Bush Haiti Fund filmed a PSA and put a call to action driving people to the website as well as a mobile promotion. It did not see any decline with online giving with the mobile call to action, which is one of the barriers you often hear. Mobile giving does not jeopardize other forms of giving because it's a different type of donor action. Some people gave $1,000 online and $10 via text."
• "More and more organizations utilize podcasts and radio/TV for mobile campaigns. That's one of the most effective ways when it comes to fundraising. Then you have to cultivate them via marketing."
• "Do not scare them away once they donate. If you send them five text messages a day, they'll leave."