
By
Gail Perry
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48th%20annual%20AFP%20International%20Conference%20on%20Fundraising<%2Fa>.%20And%20I%20listened%20to%20some%20of%20fundraising’s%20most%20brilliant%20—%20and%20provocative%20—%20leaders.%20Here’s%20what’s%20on%20the%20mind%20of%20some%20of%20our%20smartest%20thinkers.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2F16-provocative-ideas-that-will-raise-more-money%2F" target="_blank" class="email" data-post-id="11780" type="icon_link">
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Get rid of 'unmet needs,' 'programs,' 'services'
Write like you are an outsider to your organization. Get rid of the boring, obtuse jargon. Jargon is a flame retardant! (Tom Ahern)
Make your case like a series of ads
Add photos while you get rid of words. Create your case or your fundraising materials with the fewest words and the best photos. (Tom Ahern)
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