17 Tips for Successful Year-End Fundraising

"Don't be shy. You ain't gonna raise a dime if you don't ask for it. And if that means putting together five e-mails that'll stretch over the last three days of December, you best prepare yo'self."
— Ezra Billinkoff, senior strategist, M+R Strategic Services

"List hygiene: What are you doing to clean up your e-mail list and improve deliverability before year-end campaigns (hopefully before December)?"
— Paul Habig, executive vice president , Sanky Communications/SankyNet