17 Tips for Successful Year-End Fundraising

"Focus on retention: 1) cultivate donors in advance of year-end. Also consider giving higher-dollar donors high-touch treatment with a pre-campaign thank-you call; (2) remind donors of their past support in all messaging and encourage them to make an increased gift; and (3) segment based on behavioral data — what issues have they responded to in the past? Target them accordingly with these issue-specific appeals."
— Alia McKee, principal, Sea Change Strategies