17 Tips for Successful Year-End Fundraising

"Keep it simple and sincere."
— Dennis Lonergan, principal, Eidolon Communications

"Create a story arch and prime end-of-year fundraising asks by talking in advance about your accomplishments that year, so your audience is already aware of your successes and you're able to make the case about what else needs to happen in the year ahead."
— Shumway Marshall, online director, American Foundation for Equal Rights