17 Tips for Successful Year-End Fundraising

"Review past results, base this year on the successes of last year, but assume that you may need to do more touches, advertising, segmentation, engagement tactics, than last year!"
— Mwosi Swenson, vice president, Mal Warwick/Donor Digital

"Thank-you videos are an excellent way to connect with donors at year-end. Recruit program staff or your top dog to do a homespun, iPhone video shot from across the desk a la David Plouffe. Donors will love it — if you're creative enough, it might even go viral."
— Valerie Vierengel, director of donor stewardship, ASPCA