17 Tips for Successful Year-End Fundraising

"As you are considering the rhythm of your year-end arc, be sure to cover all the bases. Appeal to the intellect. And the heart. The serious (fiscally responsible). And the visual (emotionally-captivating). Use different signers, different formats. To cut thru the clutter nowadays, you can't beat the same drum. (Good to remember that not all donors respond to the same thing, and you'll be amazed by how many respond to the one-two punch.)"
— John Graves, principal, Eidolon Communications