17 Tips for Successful Year-End Fundraising

"Change the subject line and resend the same e-mail to your supporters who didn't open it the first time around. It's easy to do and gives more visibility to the message your are trying to convey."
— Tim Robinson, director of nonprofit services, Care2

"Since you're mailing to your full file, be sure to include their e-mail addresses on the reply forms and ask that donors update if necessary. Most will comply, and your data will be that much cleaner."
— John Mini, principal, John Mini Consulting