17 Tips for Successful Year-End Fundraising

By Dane Grams

"Images are as important to online as the carrier is to a mailing. They pull the reader in and make them want more. Oh, and don't forget your end-of -year deadline dates — the ones you need to meet and the ones you want your donors to meet!"
— Ellen Cobb Church, principal and CEO, Craver, Matthews, Smith & Co.

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Companies:
Direct Marketing Fundraisers Association
Human Rights Campaign
Mindset Direct
Target

Dane Grams Author's page

Dane Grams is the director of membership for Human Rights Campaign. He has held senior positions at Amnesty International, Greenpeace USA and Care2. Reach him at dane.grams@hrc.org.