17 Tips for Successful Year-End Fundraising

"Celebrate Christmas in July. Meaning ... plan ahead. Give yourself more time than you think you need so that when your best-laid plans go awry, you can still deploy a flawless campaign on time. It's easier to fix — and laugh about — the word 'pantry' being spelled 'panty' throughout the creative for your 'Fill the Pantry' campaign when it's discovered three weeks before the deployment rather than three days."
— Margaret Battistelli Gardner, editor-in-chief, FundRaising Success