2 Accounting Issues You Need to Understand
They go beyond simple workday calculations to the very heart of your fundraising.
Pay attention. I never thought I would write these words: I wish I had taken accounting in college. I’ve always thought I could focus on strategy and messaging and creative and channels and analytics — the fun stuff — and let other people, you know, count. Little did I know that accounting would play such an important role in our profession. Don’t we spend half our lives calculating percent response, average gift, net yield per thousand, cost per donor and long-term donor value?
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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