2 Accounting Issues You Need to Understand
They go beyond simple workday calculations to the very heart of your fundraising.
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Tom Harrison
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However … I regret to inform you that beyond these simple workday calculations, there are now two accounting issues that are about to have a huge impact on our fundraising. Lucky for you, since I didn’t take accounting in college, I’ll spare you the gory details in favor of the 30,000-foot view of two critically important issues for fundraisers: joint cost allocation of fundraising costs and long-term return on investment (ROI) vs. campaign-specific ROI.
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Tom Harrison
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Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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