2 Accounting Issues You Need to Understand
They go beyond simple workday calculations to the very heart of your fundraising.
Clearly charities must not heed the bullying of watchdogs — we need to adhere to the generally accepted accounting principles of the AICPA. At the same time, charities must be alert to the very real danger that the media and the giving public may be hoodwinked into falling for the “new math” of the watchdogs and develop an inaccurate and unfairly negative view of nonprofits.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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