2 Nonprofit Mobile and Planned Giving Trends for 2015

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are two trends on mobile and planned giving.

MOBILE
Miriam Kagan, senior fundraising principal, Kimbia
1. While this issue may have been beaten to death, many nonprofits still do not offer a truly resolution-centric mobile experience (not just for donors, but for their constituents in general). This will become increasingly important as mobile payments continue to make headway: smartphone-integrated payment technologies, increasing process of tablets and phablets and even near-field will mean that mobile-friendly becomes an old standard, not something that is still optional.