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Joe Boland
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In the past, charities have mainly focused on marketing bequests from wills or trusts, often referred to as “the bread and butter” planned gift and marketed as “easy.” But a bequest is not that easy. It usually requires an attorney, and we also know that many people don’t even have a will or any kind of estate plan. When a donor makes a planned gift with a beneficiary designation, all it takes is a phone, a form and a pen! They simply call their plan provider and ask for a change of beneficiary form. They use a pen to fill out the form, then call the charity to inform them of their wonderful gift!
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Joe Boland
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