2 organizations fine-tune their e-philanthropy efforts to nurture donors

By Joe Boland

As the world becomes more digital every day, online fundraising continues to grow in importance and volume. But it's unrealistic to expect donors to give online if you don't engage them first. That's the name of the game in e-philanthropy: engagement.

In FundRaising Success' fourth and final (for 2011) installment of successful case studies from the past year-plus, we take a look at how two organizations improved their e-philanthropy in different ways: The Hope Institute for Children and Families and the Be the Match Foundation.