Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
The layout is clean, easy to navigate and sticky, with each subsequent page providing plenty of detail and engaging stories. Social-media badges are also prevalent throughout the website, making it easy for supporters to follow the Hope Institute on Facebook, Twitter and YouTube.
E-mail marketing
One of the best ways to drive traffic to the new, shiny website is through e-mail. When Brown joined the Hope Institute, the organization had begun looking for an e-mail marketing tool to help propel its e-mail strategy. In February 2010, Hope selected Constant Contact, using its e-mail and events marketing tools.
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