Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
At the center of Hope's e-mail strategy is its Hopeful Futures monthly e-mail newsletter, which launched a year ago. Once a month, subscribers receive the newsletter in their inboxes detailing a story of one of the children the Hope Institute serves. This "Hopeful Futures" story is the main message of the newsletter, detailing where the child is from, the troubles and struggles that his or her family had before finding the Hope Institute, and where the child is today.
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