Turning Fundraising on Its Head

There are also typically four to six other smaller articles about events that happened across Hope Institute programs, upcoming events, articles from the blog and other relevant information.

"We typically try to mix it up where there's a couple of different smaller stories," Brown says. "For instance, in June there was a story about our graduation ceremony at our learning center, and then there was a short piece about the Toyota 100 Cars for Good contest that was coming up. [The Hope Institute received a Toyota van.] And there were two short pieces for 5Ks that other organizations are doing on our behalf, so we want to help promote those."