Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
The newsletter goes out to approximately 3,800 subscribers and continues to grow. The key to staying on schedule, Brown says, is in the planning. Hope plans out the content for the entire year one year ahead of time, so everyone in the organization knows exactly what story is going to be featured in the December issue, for instance, at the beginning of the year. And the e-newsletter schedule is integrated with the direct-mail program.
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