Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
"Every month our direct-mail program sends out anywhere from 30,000 to 250,000 appeals nationwide. That appeal every month features a certain child that's receiving services through us. That same appeal is what becomes our story of hope online for that month," Brown says. "When you go to our website, the first pictures that you see that month are of that child that's featured in our direct-mail appeal and in our e-newsletter. So everything works together."
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