2 organizations fine-tune their e-philanthropy efforts to nurture donors

By Joe Boland

"We understand that the more they view our Facebook page, the more that they share our content, the more that they click on our links and go back to our website and see the stories of the children that we serve — eventually they will become the event attendees or they will donate to us. It is a lengthy process. We understand that, and we're committed to a lengthy process," he adds.