Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
The Twitter strategy is a little more marketing-driven. It's not a place to bring in money, but what Brown discovered very quickly was that there was a large number of parents and community members within the autism community who use Twitter.
"[Twitter] has become a very powerful tool as far as building support within the autism community and especially with parents who have children who have autism," Brown says. "We've been able to reach out to them through Twitter and really been able to build a strong base of support so that when we have things that we would like actively shared, they are more than glad to share that information."
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