Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
"I wanted people to vote for us online. I wanted to bring home the grant money," Brown says. "But as importantly, a) I wanted to give people an outlet to help without giving direct monetary contributions, and b) I wanted them to begin to follow us so they could share that with all of their friends — and that would help me build a relationship with more people.
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