Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
"Charitable giving contests are one thing that we use to help not only bring in additional money online, but also to help build our fan base online, to help build our number of e-mail subscribers," he adds.
Brown says the Hope Institute is very selective in the contests that it participates in. This year, it ran a similar campaign for the Toyota 100 Cars for Good program.
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