Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
But the main goal with social media, just as with the e-mail marketing, is to cultivate a relationship and continually drive people back to the website, which Brown has found naturally leads people to attend events and begin to donate.
Results
Since embarking on a revamped online strategy, the Hope Institute has increased its e-philanthropy numbers across the board.
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