2 organizations fine-tune their e-philanthropy efforts to nurture donors

By Joe Boland

Thanks in part to its e-mail marketing and social-media growth,  the Hope Institute also was successful in both the Pepsi Refresh and Toyota 100 Cars for Good contests. In May 2010, the Autism Program of Illinois won a $25,000 grant,  and in June 2010 the Noll Dental Clinic won a $50,000 grant as part of the Pepsi Refresh Challenge. This year, Toyota awarded the Hope Institute a van as part of its contest.