2 organizations fine-tune their e-philanthropy efforts to nurture donors

By Joe Boland

Further, event attendance has grown by nearly 20 percent thanks to these efforts. Now, including event registrations, 15 percent of the Hope Institute's overall donations are collected online.

And it's all due to this revamped online strategy, which started with the website redesign. In just six months after the redesign in October 2010, page views went from 4,000 average views per month to 35,000 average views per month, an increase of 750 percent — proving that the goal of driving people to the site is paying off.