Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
"By us being very selective in our appeals, by us focusing upon our children and leading supporters back to the website to where they have multiple opportunities to give money, it's led to that natural progression," he adds.
Over the next year, Brown says the organization hopes to begin integrating QR codes into all of its direct-mail pieces to make it even easier for people to get to the website.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 AllNext »
- Companies:
- Constant Contact
Related Content
Comments
