2 organizations fine-tune their e-philanthropy efforts to nurture donors

By Joe Boland

"The real key for us is that we've been able to take all of the different parts of all the different digital marketing tools that we have and make them all work together — versus always trying something new, always following the hottest trend and never getting anywhere with them," Brown says. "We've figured out what we do well, and we focus upon what we do well."