2 organizations fine-tune their e-philanthropy efforts to nurture donors

By Joe Boland

"We wanted to give our account executives a really simple and easy tool using the best practices of peer-to-peer fundraising to engage patient family groups, sponsor groups, community organizations to not only get people to join the registry, but to donate funds," says Amy Nelson, former director of public engagement and giving at the Be the Match Foundation. Nelson recently left the foundation and is development engagement officer at nonprofit CaringBridge.