Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
Brown was hired as director of online interaction and tasked with devising an online communications and fundraising strategy for the organization.
"When I came on board [23] months ago, Hope was in a position where it really had no clear direction online," Brown says. "There was no e-mail marketing strategy. The website was old. The content and language needed some work. There was no online donation button — very fledgling. We were starting from scratch."
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