Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
"We took the team model and adapted it a little bit," Nelson says. "Our account executives serve as the team captains, and they're the ones that kind of oversee all of the people that join their team and invite people to join their team. Then friends and family groups join under our account executives."
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