Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
As you can imagine, that has resulted in some hurdles with engagement.
"Unlike a race or a walk — there's a start and end to those type of events — Team Be the Match lives on," Nelson says. "So how do you take people once their initial action with us is done and get them to become lifetime volunteer members?"
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