Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
One way is to create a strategy using e-mail techniques to give people different ideas of how to use their personal fundraising pages. For instance, Team Be the Match messages go out encouraging fundraisers to promote making a gift to the Team Be the Match page in lieu of a present for Christmas or sending an e-card or Valentine's Day card asking for a donation. And the organization looks for new ways to engage team members all the time.
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