Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
Results
Even with some long-tail concerns, Team Be the Match surpassed all expectations in its first year. While no goals were set in stone, Nelson says the organization hoped to have 100 pages set up and raise $100,000 in the first year.
The campaign blew right through that, with nearly 500 pages set up and more than $250,000 raised in less than 12 months.
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